URBAN GUIDES

BROUGHT TO YOU FROM URBAN GUIDE TO THE GALAXY

Updated: Nov 26, 2020

Why I love creating lead generation landing pages for my clients while building out their website.

Landing pages are a great way to capture client interest if and when they stumble across your site.


Most online businesses use lead generating landing pages on their main website to collect information (usually email addresses) in exchange for a free digital product or incentive.


Lead Generation Example #1:


Lead Generation Example #2:


As you can see, they offer a very clear and simple reward in exchange for valuable data - an email address.


Gathering emails is one of the most direct and impactful ways to find leads and is actually the first step to a successful email marketing campaign.



Why I choose a 'coming soon' / 'join the waitlist' option for my clients?


- It tells the world that something is coming and reminds the client's audience to come back soon because there is something worth waiting for at the domain address they clicked on.


- My clients can send their family and friends the link to see their page showing them that their business idea is transforming out of the idea phase and starting to become real.


- It provides a glimpse into the final product which is the website and serves as a great signal to the client that my agency is working to build their little corner of the internet.


- It begins the search enginge indexing phase so the site can be properly read and tagged. If more people come across the landing page then search engines are already able to score the site as a source of information and begin the process of attaining a higher ranking.


- It serves as a nice homepage to use again if I ever have to go in again and work on the website after hours. Once the site is live the landing page is no longer needed.


Quite often as an agency, there will be times when the clients request changes or updates that are best done after hours when traffic to the site is low. Setting up the landing page is a great welcome mat to users who still visit the site when it's down temporarily.


- If the landing page is linked to my agency website, I can share the projects I have on the go with potential clients. As it is only a glimpse, it serves as a signal that I am booked and busy so it's better to lock down their hours with me sooner rather than later.


Summary


Landing pages are great for all types of service and product-based businesses. If you want to sell tickets or get more views on your nurture content, then I always suggest setting up a lead generation landing page and directing all your socials to it.


See you in the next guide.

Every industry has hidden secrets. For me I’ve always found that you can uncover these secrets by asking questions, keeping up with industry groups and through reflection on my personal experiences.


This Urban Guide comes from my experience working as a professional marketing director and graphic design coordinator.


When I work with many start-up brands and business leaders I often share some insights and tips to consider when you find yourself working with creatives.

Read some ‘behind the curtain’ insights when working with a graphic designer/creative.


Download the PDF Urban Guide Below

Behind The Curtain Working With Creatives

Summary:


It is easier and cheaper to work with a creative than you think. Check out freelance sites.

Know what you want out of the connection.

Review the contract and scope of work in detail, don’t be afraid to ask and ensure you get what you want.

Styles change but make sure the work you pay for will last for a longer time

See you in the next Urban Guide

Updated: Oct 1, 2020

The old saying – you are the company you keep, has forced many to keenly monitor their actions in today's society. The social activity, brands you work with, and associates you employ can reflect back on your brand's reputation. This post is meant to remind us to perform due diligence when it comes to your online interactions and offers 5 simple techniques to improve online branding.

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